International Paid Social Manager

Job Summary

Results-driven and performance-obsessed, the full-time remote International Paid Social Manager will optimize paid media campaigns across Meta, TikTok, and emerging platforms to drive customer acquisition and achieve CAC targets in international markets.

Key responsibilities

• Lead planning, execution, and optimization of paid media campaigns to drive scalable growth
• Manage channel performance to meet customer acquisition cost (CAC) and new customer volume targets
• Execute data-driven A/B testing across creative and landing page experiences to enhance performance

Required qualifications

• 5+ years of experience managing performance media campaigns in the DTC e-commerce space
• Hands-on experience with Meta and TikTok ad platforms, including campaign management and optimization
• Experience in developing and owning comprehensive testing roadmaps for paid social channels
• Strong understanding of creative strategy from a direct response performance perspective
• Familiarity with attribution methodologies and experience running conversion lift studies