K-12 Customer Marketing Manager

Job Summary

A company is looking for a Manager of Customer Marketing for the K-12 sector in North America.

Key Responsibilities

• Design and execute programs to increase product usage and customer engagement
• Build lifecycle strategies to reduce churn risk and support renewals
• Collaborate with cross-functional teams to develop scalable customer programs and measure impact

Required Qualifications

• 7+ years in customer marketing, lifecycle marketing, or post-sale marketing in B2B SaaS
• Proven track record in driving adoption, engagement, and retention
• Experience in building and scaling customer lifecycle programs
• Hands-on experience with marketing automation and customer data tools
• Analytical mindset with the ability to use data to guide decisions