K-12 Marketing Lead

Job Summary

A company is looking for an EdTech B2B Marketing Lead focused on K-12 growth strategy.

Key Responsibilities

• Design and execute marketing strategies to drive teacher signups and product adoption
• Generate innovative ideas to engage teachers through various channels, including online groups and local events
• Manage and grow the community of educators and the teacher ambassador program

Required Qualifications

• 1-2 years of marketing experience, with a minimum of 2 years in education, EdTech, or community marketing
• Proven success in leading campaigns targeting teachers or educators
• Experience in building brand affinity and grassroots engagement
• Strong understanding of educator communication and resource sharing
• Familiarity with community platforms like Facebook Groups or Circle