Landing Page & Funnel Strategist

Job Summary

Owning the post-click experience for a portfolio of ecommerce clients, the full-time Landing Page & Funnel Strategist will manage landing page strategy, funnel optimization, and offer testing while collaborating closely with paid media and creative teams in a remote environment.

Key responsibilities

• Develop post-click funnel and landing page strategies for ecommerce clients, ensuring alignment with paid media efforts
• Build, test, and iterate on landing pages and full-funnel experiences using CairnAI
• Maintain a structured testing roadmap across multiple accounts, analyzing performance data to inform strategies

Required qualifications

• 3-5+ years of experience in ecommerce growth, conversion rate optimization (CRO), or performance marketing
• Direct experience in offer strategy, including designing and testing conversion levers for ecommerce brands
• Hands-on experience with landing page builders like Replo, Shogun, or Unbounce
• Strong copywriting skills for creating high-converting page content
• Data-driven mindset with the ability to analyze performance metrics and apply insights to improve outcomes