LATAM Acquisition Team Lead

Job Summary

Leading user acquisition efforts for an iGaming brand across LATAM, the full-time LATAM Acquisition Team Lead will build and manage a cross-channel acquisition team, oversee channel budgets, and drive performance optimization through continuous testing and KPI tracking in a remote environment.

Key responsibilities

• Define and execute the LATAM acquisition strategy across various channels including paid media, SEO, and affiliates
• Build, hire, and manage the acquisition team while overseeing channel budgets and bidding strategies
• Run experimentation programs to optimize performance and investigate underperformance across all acquisition channels

Required qualifications

• 6+ years in performance marketing/acquisition with 3+ years in a leadership role within iGaming or adjacent verticals
• Proven success in scalable acquisition in LATAM with metrics from past campaigns
• Deep expertise in paid media, programmatic advertising, and various digital marketing channels
• Strong analytical skills with experience in cohort analysis and BI tooling
• Fluent in Spanish and English, with Portuguese proficiency being a plus