LATAM Marketing Specialist

Job Summary

Driving growth across Spanish-speaking markets, the full-time LATAM Marketing Specialist will develop and execute localized marketing strategies while collaborating with global teams in a remote capacity.

Key responsibilities

• Develop a strong understanding of LATAM markets, including local exam systems and education structures
• Plan and execute multichannel campaigns across various platforms, optimizing for acquisition, activation, and retention
• Own end-to-end project management, ensuring alignment and best practices across cross-functional teams

Required qualifications

• 3+ years of experience in digital marketing within SaaS or B2C sectors in Latin America
• Strong understanding of multichannel marketing dynamics, including region-specific channels like Meta and WhatsApp
• Experience in developing and implementing marketing strategies with a focus on localized messaging
• Analytical mindset with the ability to work with limited data to drive marketing initiatives
• Fluency in Spanish and English; proficiency in Portuguese is a strong plus