LATAM Marketing Specialist

Job Summary

Driving growth in Spanish-speaking markets, the full-time LATAM Marketing Specialist will develop and execute localized marketing strategies while collaborating with global teams in a remote environment.

Key responsibilities

• Develop a strong understanding of LATAM markets, including local exam systems and education structures
• Adapt global messaging to local cultural and linguistic contexts for regional relevance
• Plan and execute multichannel campaigns across various platforms, optimizing for continuous improvement

Required qualifications

• 3+ years of experience in digital marketing within SaaS or B2C sectors in Latin America
• Strong understanding of multichannel marketing dynamics specific to the region
• Experience in developing and implementing marketing strategies with localized messaging
• Analytical mindset capable of working with limited data to drive marketing initiatives
• Fluency in Spanish and English; proficiency in Portuguese is a strong plus