LATAM Marketing Specialist

Job Summary

Driving growth across Spanish-speaking markets, the full-time LATAM Marketing Specialist will develop and execute localized marketing strategies while collaborating with global teams in a remote environment.

Key responsibilities

• Develop a deep understanding of LATAM markets, including local exam systems and education structures
• Plan and execute multichannel marketing campaigns across CRM, Paid Social, SEM, SEO, and organic social
• Monitor and optimize campaigns using data to improve acquisition, activation, and retention funnels

Required qualifications

• Fluent in English and Spanish; Portuguese is a plus
• 3+ years of digital marketing experience in SaaS or B2C within Latin America
• Strong understanding of multichannel marketing dynamics specific to the region
• Experience in developing and implementing localized marketing strategies
• Analytical mindset with the ability to work with limited data to drive initiatives