Lead Advanced Analyst Paid Social

Job Summary

Focused on optimizing paid social media investments, the full-time Lead Advanced Analyst, Paid Social will manage measurement studies, collaborate with cross-functional teams, and provide actionable insights to enhance campaign performance in a remote setting.

Key responsibilities

• Execute platform-level Conversion Lift Studies and Brand Lift Studies to assess the impact of mid-funnel campaigns
• Partner with Data Science to design and analyze geo-randomized tests, translating findings into investment recommendations
• Own mid-funnel measurement and reporting, maintaining dashboards that track key performance indicators and creative performance

Required qualifications

• 7+ years of experience in analytics or data science, particularly in marketing/lifecycle measurement
• Strong skills in experimentation and causal inference, with experience in designing and analyzing experiments
• Proficiency in advanced SQL and Python/R, with experience in large-scale data environments
• Quantitative degree required; advanced degree preferred
• Experience leveraging AI tools to automate workflows and enhance analysis