Lead Analyst, Performance Marketing
Job Summary
As a full-time remote Lead Analyst, Performance Marketing, the successful candidate will serve as a senior analytical partner to performance marketing teams, evaluating marketing effectiveness and translating data into actionable recommendations to enhance acquisition efficiency and customer quality.
Key Responsibilities
- Analyze performance metrics such as CAC, ROAS, and LTV to diagnose changes in acquisition performance and identify improvement opportunities
- Partner with Marketing to design and analyze A/B tests and other incrementality tests to evaluate marketing effectiveness
- Utilize SQL and Python to conduct complex analyses and build scalable reporting frameworks that enhance visibility into marketing performance
Required Qualifications
- 7+ years of experience in analytics, particularly in marketing analytics or growth analytics
- Advanced proficiency in SQL and experience with Python or R for data analysis
- Strong understanding of performance marketing metrics including CAC, ROAS, and LTV
- Experience with experimentation methodologies such as A/B testing and incrementality measurement
- Proven ability to translate complex analytical findings into clear business narratives and influence cross-functional stakeholders
Complete Job Description
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