Lead B2B Product Marketing Manager

Job Summary

A company is looking for a Lead Product Marketing Manager, B2B.

Key Responsibilities

• Define and own value propositions, positioning, and messaging for commercial offerings
• Lead go-to-market strategy and launch planning for B2B products
• Drive sales enablement by creating product narratives and training for commercial teams

Required Qualifications

• 10-12 years of product marketing experience, particularly in B2B or enterprise contexts
• Experience building B2B marketing infrastructure from the ground up
• Healthcare or payer experience is strongly preferred
• Proven ownership of go-to-market strategies and product launches
• Strong storytelling instincts and cross-functional influence capabilities