Lead Brand Strategist

Job Summary

A company is looking for a Lead Brand Strategist.

Key Responsibilities:

• Spearhead brand marketing initiatives, encompassing strategy, messaging, content, PR, and social media
• Define and manage the brand department's vision, objectives, and budget
• Lead advertising creative strategy, optimizing media spend and identifying opportunities for customer acquisition

Required Qualifications:

• Experience level: Director
• Minimum 10 years of marketing leadership experience, with a focus on brand strategy
• Education: Bachelors
• Proven track record in brand marketing and PR, particularly in successful product launches
• Preferred Experience: Background in fashion or luxury product segments