Lead Brand Strategist

Job Summary

To define and evolve the brand's positioning, the full-time Lead Brand & Creative Strategist will develop Headway's brand strategy from the ground up, overseeing creative direction for campaigns and ensuring brand consistency across all communications in a remote work environment.

Key responsibilities

• Own and evolve Headway's brand strategy, narrative, voice, and visual identity
• Lead creative strategy for major campaigns and product launches while ensuring alignment with brand objectives
• Develop brand guidelines and frameworks to maintain consistency and support internal teams in brand execution

Required qualifications

• 10+ years of experience in brand strategy, brand management, or brand marketing
• Experience navigating complex, regulated industries with a track record of impactful brand work
• Strong cross-functional collaboration skills with the ability to influence without authority
• Customer-first instincts and ability to thrive in fast-moving, ambiguous environments
• Proven leadership skills that inspire and elevate team performance