Lead Business Intelligence Architect

Job Summary

Leading the analytical engine of the marketing department, the full-time Lead Business Intelligence Architect will design data strategies and technical infrastructures remotely, focusing on building robust data pipelines, predictive models, and delivering actionable insights for marketing initiatives.

Key responsibilities

• Architect and integrate marketing data across the Data Cloud to ensure a "Single Source of Truth.
• Implement Multi-Touch Attribution and Media Mix Modeling to assess the incremental value of marketing spend
• Oversee vendor relationships and manage a dedicated Data Analyst to ensure accurate reporting outputs

Required qualifications

• 12+ years of experience in Marketing Analytics, Data Science, Data Engineering, or Business Intelligence
• College degree in Computer Science, Information Science, or equivalent experience in Web/Data Engineering
• Expert proficiency in SQL, Python/R, and data visualization tools like Looker or Tableau
• Advanced experience with Google Cloud Platform (GCP) and BigQuery
• Proven ability to translate complex data concepts into actionable business narratives