Lead CRM Specialist

Job Summary

A company is looking for a Lead CRM Specialist, Consumer.

Key Responsibilities

• Support day-to-day CRM operations, including automated journeys across email, SMS, and in-app messaging
• Own CRM strategic initiatives to drive key performance metrics across various business verticals
• Orchestrate cohesive cross-channel experiences and collaborate with agency partners for quality communications

Required Qualifications

• 5+ years of experience in CRM or lifecycle marketing at a high-growth B2C company
• Extensive experience with modern CRM platforms and adjacent tools
• Strong data fluency to evaluate campaign performance and run cohort analysis
• Experience managing content across international markets
• Familiarity with regulatory standards and CRM compliance frameworks