Lead CRM Strategist

Job Summary

A company is looking for a Lead Strategist, CRM & Loyalty (Contract).

Key Responsibilities

• Lead CRM client engagements from discovery through deployment
• Develop and optimize retention marketing strategies to increase customer lifetime value
• Measure and refine engagement and retention programs to maximize revenue and profit results

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 8 years of experience in Marketing, Loyalty Strategy, CRM, or Communications
• Understanding of CRM or user-level schema for segmentation and targeting
• Proven experience with email and sales data for trend analysis
• Experience in a fast-paced startup environment