Lead Data Analyst

Job Summary

To support a growing analytics team, the full-time Lead Data Analyst will own the reporting infrastructure for various marketing verticals, drive data literacy, and optimize performance marketing while working remotely.

Key responsibilities

• Audit current reporting practices and develop a roadmap for standardization across marketing verticals
• Bridge business context and data understanding to improve dashboard accuracy and relevance
• Deliver proactive retrospective analyses to uncover trends and inform business decisions

Required qualifications

• Minimum 7 years of experience in business intelligence or analytics, with a focus on performance or affiliate marketing
• Expertise in SQL and experience handling unstructured complex data
• Proficiency in LookML development or equivalent tools like Power BI/Tableau
• Strong understanding of performance marketing metrics and their business implications
• Demonstrated ability to engage with stakeholders and drive data literacy within teams