Lead Data Analyst
Job Summary
To support client engagement and drive marketing innovation, the full-time Lead Data Analyst will guide measurement strategies, translate complex data into actionable insights, and lead cross-functional analytics initiatives while working remotely.
Key responsibilities:
- Partner with client leaders to develop marketing analytics strategies for personalization and media optimization
- Translate customer behavior data into scalable frameworks that inform marketing innovations
- Lead analytics initiatives and provide thought leadership in insight development and strategic planning
Required qualifications:
- Bachelor's degree in a quantitative field; graduate degree preferred
- At least 9 years of experience in Advanced Marketing or Product Analytics roles
- Expertise in Python and/or R, with strong SQL proficiency
- Experience in building customer segmentation models and familiarity with Marketing Mix and Multi-Touch Attribution
- Strong communication and storytelling skills, with the ability to present to executive-level clients
Complete Job Description
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