Lead Data Analyst
Job Summary
To support innovative marketing strategies, the full-time Lead Data Analyst will guide measurement strategies, translate complex data into actionable insights, and lead cross-functional analytics initiatives while working remotely.
Key responsibilities:
- Partner with client leaders to co-create marketing analytics strategies that enhance personalization and media mix optimization
- Translate customer behavior data into scalable frameworks that inform marketing innovations across channels
- Lead enterprise-wide insights projects and represent analytics expertise in client consultations and strategic planning
Required qualifications:
- Bachelor's degree in a quantitative field; graduate degree preferred
- At least 9 years of experience in advanced marketing or product analytics roles
- Proficiency in Python, R, and SQL for data extraction and analysis
- Strong foundation in statistical modeling, including regression techniques and custom model development
- Experience with generative AI for code development and client-facing presentations
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