Lead Data Analyst - Geospatial Analytics

Job Summary

A company is looking for a Lead Data Analyst - Customer Segmentation and Geo Analytics.

Key Responsibilities

• Identify opportunities for analytics to inform business decisions and support long-term strategy through various analytical techniques
• Consult with business owners to determine the appropriate analytic approach to solve business problems and lead others in analytic techniques
• Merge and transform complex data from multiple sources, develop advanced data structures, and apply statistical and geospatial concepts

Required Qualifications

• Bachelor's degree in Analytics, Data Science, Statistics, Geography, GIS, Economics, Business Analytics, or a related field
• 5+ years of experience in analytics, data science, or business intelligence
• Hands-on experience with customer segmentation, clustering, and audience sizing initiatives
• Experience in geospatial analytics, including DMA/ZIP analysis and spatial modeling
• Proficiency with Esri ArcGIS, ArcGIS Pro, QGIS, or similar mapping tools