Lead Direct Marketing Strategist

Job Summary

Leading the strategic and operational efforts of Direct Marketing Services, the full-time remote Lead Direct Marketing Strategist will manage a team of Direct Marketing Strategists, oversee multi-channel campaign strategies, and drive client outcomes through data-informed decision-making.

Key responsibilities

• Manage and develop a team of Direct Marketing Strategists, providing coaching and performance feedback
• Own the strategic vision for multi-channel direct marketing campaigns, setting best practices for execution
• Monitor campaign performance metrics and provide strategic insights to enhance client experiences

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent experience
• 5+ years of experience in direct or lifecycle marketing with a focus on multi-channel campaign strategy
• 1+ years of experience in a team lead or supervisory role with a proven track record of developing others
• Strong proficiency with marketing automation platforms, such as ServiceTitan Marketing Pro
• Analytical mindset with experience in using performance metrics to drive continuous improvement