Lead eCommerce Analyst

Job Summary

A company is looking for a Lead eCommerce Analyst to join their eCommerce team.

Key Responsibilities

• Define and lead Direct to Consumer (DTC) eCommerce data strategy to align with growth and revenue objectives
• Develop forecasting and predictive models to support demand planning and revenue growth
• Oversee digital experimentation strategies, including A/B testing, to improve conversion rates and Average Order Value (AOV)

Required Qualifications

• Bachelor's degree required; experience in lieu of degree may be considered
• Minimum of eight years of experience in web analytics, specializing in strategy development and implementation
• Advanced skills in web analytics tools such as Google Analytics 360, GA4, and Adobe Analytics
• Experience with A/B testing and collaborating with UX/UI teams for data-driven design changes
• Extensive skills in creating and delivering reports and dashboards using tools like Microsoft Excel and Power BI