Lead Email & SMS Strategist

Job Summary

A company is looking for a Lead Lifecycle Email & SMS Strategist with expertise in DTC ecommerce and Klaviyo.

Key Responsibilities

• Lead lifecycle strategy across email and SMS programs for ecommerce and DTC clients
• Build and optimize customer journey flows including welcome, post-purchase, and subscription journeys
• Analyze lifecycle performance and provide actionable recommendations to improve retention and revenue

Required Qualifications

• 5-8+ years of lifecycle/email/SMS marketing experience in ecommerce, DTC, or agency environments
• Deep hands-on experience with Klaviyo
• Strong understanding of retention KPIs including LTV, repeat purchase rate, and churn
• Experience building and optimizing full lifecycle programs
• Ability to manage multiple accounts and priorities in a fast-paced environment