Lead Generation ABM Specialist

Job Summary

A company is looking for a Lead Generation & ABM Specialist to manage demand programs and Account-Based Marketing campaigns across North America.

Key Responsibilities

• Develop and execute regional demand strategies aligned with marketing and sales targets
• Implement multi-channel marketing campaigns across various platforms to engage priority accounts
• Collaborate with sales teams to create target account lists and optimize ABM initiatives

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 6+ years of experience in B2B demand generation or ABM with a proven track record
• Experience in building multi-channel marketing programs, including email and social media
• Familiarity with marketing technology tools such as Salesforce and ABM platforms
• Background in matrixed or global environments with an understanding of B2B buyer journeys