Lead Generation Associate

Job Summary

A company is looking for a Lead Generation Associate, Franchise Development.

Key Responsibilities:

• Utilize technology and subscriptions to identify prospects for franchise development
• Conduct cold calls to assess prospect needs and interest in franchising
• Score and prioritize leads for the Sales team and maintain records in Salesforce
• Ensure seamless handoff of qualified leads to Regional Vice Presidents with detailed notes

Qualifications:

• High school diploma or equivalent combination of education and work experience required
• Technical proficiency with online databases and CRM systems (Salesforce preferred)
• Understanding of the sales process and analytical thinking regarding lead prioritization
• Demonstrates persistence and resiliency in prospecting activities