Lead Generation Manager

Job Summary

A company is looking for a Lead Generation Manager to enhance customer satisfaction and operational efficiency through targeted initiatives.

Key Responsibilities

• Develop and manage campaigns to encourage customer enrollment in automated payment systems and paperless billing
• Analyze customer data to identify at-risk accounts and optimize customer segmentation for digital adoption
• Design and track retention campaigns targeting inactive or manual-pay customers across various communication channels

Required Qualifications

• Proven experience in lead generation or customer retention with a focus on measurable results
• Ability to execute targeted campaigns across multiple channels (email, SMS, in-app)
• Strong analytical skills with experience in customer segmentation and data-driven decision-making
• Experience in monitoring and reporting on KPIs related to customer adoption and retention
• A results-driven mindset focused on process improvement and enhancing customer experience