Lead Generation Manager
Job Summary
Focused on driving qualified leads, the full-time Lead Generation Manager will execute lead generation programs, optimize campaigns, and collaborate with the marketing team to enhance lead quality, all while working remotely.
Key responsibilities
- Execute lead generation programs to capture and convert prospects into the sales funnel
- Promote content assets across various channels to maximize lead capture and support the sales team
- Monitor lead quality and collaborate with performance marketing to improve lead flow and conversion rates
Required qualifications
- 3-5 years of experience in lead generation or performance marketing, preferably in B2B SaaS
- Strong conversion copywriting skills with the ability to create effective emails and landing pages
- Hands-on experience with marketing automation and CRM tools such as HubSpot or Salesforce
- Familiarity with lead scoring, routing logic, and revenue attribution platforms
- Experience in running lead capture programs around content assets like webinars or gated reports
Complete Job Description
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