Lead Generation Marketing Manager

Job Summary

A company is looking for a Lead Generation Marketing Manager to drive lead generation efforts and support growth objectives.

Key Responsibilities

• Manage the marketing lead generation funnel to ensure a consistent flow of qualified leads to sales
• Plan and execute multi-channel campaigns to nurture prospects and deliver Marketing Qualified Leads (MQLs)
• Report on and evaluate marketing campaign performance to optimize future efforts

Qualifications

• Bachelor's degree in marketing, communications, business, or related field, or equivalent experience
• 6+ years of relevant demand generation marketing experience in a B2B role, ideally in technology or public sector
• Proven ability to deliver lead generation goals and manage data-driven marketing campaigns
• Experience with HubSpot or other marketing automation software
• Familiarity with ABM platforms and paid media targeting preferred