Lead Generation Marketing Scientist

Job Summary

Seeking a part-time Lead Generation Marketing Scientist, the candidate will manage and optimize Meta Ads and YouTube campaigns for lead generation, utilizing A/B testing and AI tools to drive performance and improve processes in a fully remote environment.

Key responsibilities

• Manage and optimize Meta Ads campaigns for lead generation across multiple accounts
• Analyze campaign performance, identify trends, and make data-driven recommendations
• Propose new creative ideas and strategies, conducting A/B tests to evaluate effectiveness

Required qualifications

• Advanced experience with Meta Ads specifically for lead generation
• Proficiency in managing YouTube campaigns and creating AI-generated video ads
• Strong analytical skills with a focus on A/B testing and statistical significance
• Experience in lead generation campaign management, particularly for small businesses
• Familiarity with AI tools for creative testing and optimization