Lead Generation Specialist

Job Summary

A company is looking for a Lead Generation Specialist to support marketing and sales efforts through lead development and prospecting.

Key Responsibilities

• Conduct preliminary research on prospects and follow up on assigned leads for qualification
• Prospect for new clients through inbound and outbound activities and coordinate handoff meetings with relationship executives
• Track activities in CRM and ensure client records are accurate and up to date

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
• 1+ years of experience in lead generation or sales development