Lead Generation Specialist

Job Summary

Focused on driving qualified leads into the sales funnel, the full-time Lead Generation Specialist will execute lead generation programs, optimize campaigns, and write conversion-focused content while working remotely.

Key responsibilities

• Execute lead generation programs to build, launch, and optimize campaigns aimed at increasing qualified leads
• Promote and distribute content assets across channels to maximize lead capture and support the sales team
• Monitor lead quality and collaborate with marketing and revenue operations to enhance lead flow and conversion rates

Required qualifications

• 3-5 years of experience in lead generation, performance marketing, or a similar role, preferably in B2B SaaS
• Strong conversion copywriting skills with a proven ability to create compelling emails and landing pages
• Hands-on experience with marketing automation, CRM, and analytics tools such as HubSpot and Salesforce
• Ability to work collaboratively with sales and operations teams to maintain lead quality
• Experience in running lead capture programs around content assets like webinars or gated reports