Lead Go-to-Market Strategist

Job Summary

A company is looking for a Lead Go-to-Market Strategist for Tier 1 Partnerships.

Key Responsibilities

• Develop and execute comprehensive marketing strategies for Tier 1 partnerships
• Collaborate with partner marketing teams to create cohesive, co-branded customer experiences
• Design launch strategies for new partnerships and establish measurement frameworks to track effectiveness

Required Qualifications

• 5+ years of experience in agency, automotive, or financial services preferred
• Experience working with high-profile national and global brands
• Proven track record of developing successful marketing strategies for major brand partnerships
• Experience with launching and scaling new marketing channels or initiatives
• Strong analytical mindset with the ability to derive insights from campaign data