Lead Growth Marketer

Job Summary

A company is looking for a Lead Growth Marketer.

Key Responsibilities

• Own the full self-serve funnel from awareness through conversion and expansion, focusing on improving key metrics
• Build and execute experimentation frameworks across various channels and in-product touchpoints
• Develop and manage lifecycle marketing programs to drive trial conversion and feature adoption

Required Qualifications

• 3-5+ years of experience in growth marketing, lifecycle marketing, or demand generation
• Proven track record of driving measurable improvements in self-serve conversion metrics
• Hands-on experience with marketing automation and product analytics tools
• Experience with PLG motions, freemium models, or developer tools preferred
• Strong bias for action and ability to work cross-functionally with various teams