Lead Growth Marketing Strategist

Job Summary

A company is looking for a Lead Growth Marketing Strategist to drive member acquisition and engagement through digital marketing initiatives.

Key Responsibilities

• Own and manage lifecycle marketing across acquisition, onboarding, engagement, and retention
• Design and execute trigger-based campaigns within marketing automation platforms
• Lead A/B testing and track KPIs to improve conversion rates and overall performance

Required Qualifications

• Bachelor's degree in Marketing, Business, Finance, or related field
• 5+ years of digital lifecycle marketing experience
• Proven track record of driving measurable growth through marketing campaigns
• Experience leading cross-functional initiatives and influencing stakeholders
• Credit union or community banking experience preferred