Lead HCP Advertising Strategy

Job Summary

A company is looking for a Lead, HCP Programmatic Measurement Strategy.

Key Responsibilities

• Own measurement strategy across the product lifecycle, developing frameworks to prove campaign performance and creating client-facing measurement playbooks
• Shape and communicate the ProviderConnect value story, translating complex ad tech and data concepts into clear narratives
• Collaborate with internal analytics and product teams, as well as external data partners, to integrate advanced measurement studies and ensure accurate cross-channel reporting

Required Qualifications

• 7-10 years of relevant experience in HCP advertising, programmatic media, or digital marketing strategy
• Bachelor's degree required
• Hands-on experience with platforms and tools such as Freewheel or other DSPs
• Experience leading measurement or analytics initiatives for HCP or healthcare media campaigns
• Familiarity with healthcare data privacy regulations, including HIPAA and de-identification standards