Lead Marketer for Agents

Job Summary

A company is looking for a Lead Marketer for their Independent Agent Program.

Key Responsibilities

• Level up digital, direct mail, and thought leadership campaigns targeting Independent Agents (IAs)
• Design and execute effective lead generation strategies
• Create engaging content and build brand presence at industry events

Required Qualifications

• 7+ years of B2B marketing experience, preferably in insurance or financial services
• Familiarity with the mindset and decision-making processes of Independent Agents
• Digital-first mindset with appreciation for direct mail marketing
• Strong strategic thinking and execution skills
• Creative, collaborative, data-savvy, and focused on outcomes