Lead Marketing Analyst

Job Summary

A company is looking for a Lead Marketing Analyst.

Key Responsibilities

• Guide budget allocation and campaign strategy through data-driven insights
• Lead performance analytics across various marketing channels to identify improvements
• Build actionable dashboards and KPIs connecting marketing efforts to outcomes

Required Qualifications

• 6+ years of experience in marketing or growth analytics
• Strong understanding of multi-channel campaigns and performance measurement
• Proficient in SQL and experienced with R or Python for data analysis
• Ability to translate complex data into clear recommendations
• Experience managing a team of analysts