Lead Marketing Analytics

Job Summary

A company is looking for a Lead Marketing Advanced Analytics professional.

Key Responsibilities

• Lead advanced analytics initiatives to identify and monitor churn drivers for customer retention
• Collaborate with cross-functional teams to design and evaluate retention campaigns and performance measurement frameworks
• Analyze complex datasets to uncover trends and support data-driven business decisions

Required Qualifications

• 3 - 5+ years of experience in advanced analytics or a related field
• Proven experience in churn analytics and customer retention strategies
• Experience with predictive modeling and customer segmentation in a business environment
• Bachelor's degree in a quantitative field; Master's degree preferred
• Experience with large-scale datasets in cloud or big data environments