Lead Marketing Business Analyst

Job Summary

A company is looking for a Lead Marketing Business Analyst responsible for driving advanced analytics initiatives within the marketing organization.

Key Responsibilities

• Develop predictive models and conduct A/B testing to optimize marketing strategies
• Translate analytical findings into strategic recommendations and collaborate with cross-functional teams
• Design reports and dashboards, ensuring data integrity and quality assurance

Required Qualifications

• Bachelor's or Master's degree in Marketing Analytics, Data Science, Statistics, or a related field
• 5+ years of experience in marketing analytics, with at least 2 years in a senior or lead role
• Proficiency in SQL and Python (or R) for data manipulation and modeling
• Strong knowledge of BI tools such as Power BI, Tableau, or Google Data Studio
• Familiarity with marketing technology platforms and data governance standards