Lead Marketing Copywriter

Job Summary

Leading BairesDev's copywriting function, the full-time Lead Marketing Copywriter will drive revenue through AI-augmented systems, manage a team of conversion copywriters, and collaborate with various departments to ensure high-quality, consistent customer-facing content in a remote work environment.

Key responsibilities

• Collaborate with Brand, Growth Product, SEO, SEM, Design, and Engineering teams to maintain copy quality across all assets
• Design and implement AI-powered copywriting systems to enhance output scalability
• Lead and mentor the copywriting team, conducting performance reviews and 1:1 meetings

Required qualifications

• 8+ years of experience in copywriting, with at least 3 years in B2B tech/SaaS environments
• Demonstrated success in leading AI adoption and workflows in marketing contexts
• Experience with North American-based tech companies, either in-house or at an agency
• Bachelor's degree or higher
• Expertise in conversion and direct-response copywriting across various digital platforms