Lead Maximization Program Manager

Job Summary

Leading the strategy and execution of advisor-facing marketing programs, the full-time Lead Maximization Program Manager will analyze performance data, collaborate with cross-functional teams, and oversee lead distribution strategies to drive qualified demand and improve conversion outcomes in a remote setting.

Key responsibilities

• Leads performance analysis and optimization to inform strategy and implement improvements
• Partners with marketing, sales, and field leadership to align program execution with business needs
• Oversees lead distribution strategy and tools to ensure effective routing aligned to advisor capabilities

Required qualifications

• 5+ years of experience in marketing, demand generation, or sales enablement with demonstrated program performance ownership
• Strong analytical capability to interpret performance data and generate actionable insights
• Proven strategic thinking ability to develop and execute strategies that drive measurable outcomes
• Experience in cross-functional collaboration within a matrixed environment
• Program management experience with the ability to manage multiple initiatives and stakeholders