Lead Paid Search Specialist

Job Summary

A company is looking for a Lead, Paid Search.

Key Responsibilities

• Define and manage the paid search strategy and activation across various platforms
• Conduct keyword research, write ad copy, and optimize campaigns to meet client KPIs
• Collaborate with cross-disciplinary teams to ensure effective execution of strategies and client stewardship

Required Qualifications

• 5+ years of experience in developing paid search media plans and strategic presentations
• Experience contributing to new business pitches
• Proficiency in research platforms and paid search analytics dashboards
• Certifications in digital marketing and/or paid search media strategy are a plus
• Ability to anticipate client needs and provide proactive solutions