Lead Paid Search Specialist

Job Summary

A company is looking for a Lead, Paid Search.

Key Responsibilities

• Define and manage the paid search strategy and activation across various platforms
• Conduct keyword research, write ad copy, and establish bidding strategies to achieve client KPIs
• Provide performance insights and optimization recommendations while identifying innovative approaches and technologies

Required Qualifications

• 5+ years of experience in developing paid search media plans and strategic presentations
• Experience in contributing to new business pitches
• Proficiency in research platforms, paid search platforms, and analytics dashboards
• Certifications in digital marketing and/or paid search media strategy are a plus
• Ability to anticipate client requests and provide proactive solutions