Lead Paid Search Strategist

Job Summary

A company is looking for a Lead Paid Search Strategist to oversee paid search strategy, execution, and performance across a portfolio of clients.

Key Responsibilities

• Own paid search strategy and performance across multiple client accounts, ensuring alignment with client business goals
• Plan, develop, and oversee execution of advanced Google and Bing Ads campaigns
• Monitor and analyze campaign performance, recommending optimizations and serving as the subject matter expert

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience)
• Minimum of 5+ years of hands-on experience managing Google Ads campaigns
• Proven experience managing multiple large-scale paid search accounts
• Strong understanding of Google Analytics and conversion tracking
• Experience mentoring or leading other paid media team members in an agency environment