Lead Paid Search Strategy

Job Summary

Leading the paid search strategy for a portfolio of clients, the remote Lead, Paid Search will manage campaign activation, performance optimization, and thought leadership while collaborating with cross-disciplinary teams to drive growth and exceed client KPIs.

Key responsibilities

• Define and execute overarching paid search strategies across various platforms and tactics
• Conduct keyword research, write ad copy, and establish bidding strategies to optimize campaign performance
• Provide performance insights and optimization recommendations while identifying innovative approaches and emerging technologies

Required qualifications

• 5+ years of proven experience in developing paid search media plans and strategic presentations
• Experience in contributing to new business pitches
• Proficiency in research platforms, paid search platforms, and analytics dashboards
• Ability to anticipate client requests and provide proactive solutions
• Certifications in digital marketing and/or paid search media strategy are a plus