Lead Performance Marketing

Job Summary

A company is looking for a Lead, Performance Marketing.

Key Responsibilities

• Own execution, optimization, and performance across key paid marketing channels
• Design and execute creative, audience, and bidding tests to optimize return on ad spend (ROAS) and customer acquisition cost (CAC)
• Analyze performance data to uncover insights and drive strategic recommendations

Required Qualifications

• 4 years of hands-on experience in performance marketing with a focus on paid search
• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience
• Advanced proficiency in Google Ads, Meta Ads, Google Tag Manager, and Google Analytics 4 (GA4)
• Strong quantitative skills and experience working with campaign data
• Experience with Google Ads Scripts or API integrations preferred