Lead Product Marketer

Job Summary

Lead Product Marketer is a full-time hybrid role focused on driving brand strategy into product launches and updates, requiring collaboration across teams to develop product narratives and launch briefs.

Key Responsibilities

• Own the Global Product Narrative by collaborating with Product Management to create authoritative narratives for software innovations
• Lead the Learning Agenda by developing research plans and utilizing findings to inform product strategies
• Own the Launch Brief by creating insightful briefs that align brand strategy with cultural and audience insights

Required Qualifications

• 8+ years in brand management, marketing, or product marketing within global, software-product-led organizations
• Demonstrated experience in developing product narratives and creative briefs
• Ability to synthesize product, competitive, audience, and cultural intelligence
• Strong cultural intelligence and experience integrating audience inputs into strategic viewpoints
• Proven ability to partner with and inspire creative teams