Lead Product Marketer

Job Summary

Owning the go-to-market strategy and positioning for HubSpot's developer products, the full-time Lead Product Marketer will manage product launches, shape narratives, and drive adoption in a remote work environment.

Key Responsibilities

• Lead go-to-market strategy, positioning, messaging, and release marketing for developer products
• Orchestrate launches for technical products including APIs, AI coding tools, and the Developer Platform
• Build cohesive external narratives that translate complex technical capabilities into clear value for various audiences

Required Qualifications

• Significant experience in product marketing or developer-focused go-to-market roles within a SaaS company
• Demonstrated success in executing end-to-end launches for technical or developer-facing products
• Strong understanding of developer ecosystems, APIs, and technical platform concepts
• Proven ability to lead complex cross-functional initiatives with multiple stakeholders
• Data-driven approach to measuring adoption and launch effectiveness