Lead Product Marketer

Job Summary

Owning the go-to-market strategy and positioning for HubSpot's developer products, the full-time Lead Product Marketer will orchestrate product launches, define builder personas, and collaborate with cross-functional teams while working remotely.

Key responsibilities

• Lead go-to-market strategy, positioning, and release marketing for developer products
• Orchestrate launches for technical products, ensuring alignment with product management and engineering teams
• Build external narratives that communicate complex technical capabilities to diverse audiences

Required qualifications

• Significant experience in product marketing or developer-focused go-to-market roles within a SaaS environment
• Demonstrated success in executing end-to-end launches for technical products
• Strong understanding of developer ecosystems, APIs, and technical platform concepts
• Proven ability to lead cross-functional initiatives with multiple stakeholders
• Data-driven approach to measuring adoption and launch effectiveness