Lead Product Marketer

Job Summary

Owning the go-to-market strategy for HubSpot's developer products, the full-time remote Lead Product Marketer will orchestrate product launches, shape messaging, and drive adoption among developers and partners.

Key responsibilities

• Lead go-to-market strategy, positioning, and messaging for developer products
• Orchestrate launches for technical products including APIs and AI coding tools
• Build cohesive narratives that translate complex technical capabilities into clear value for various audiences

Required qualifications

• Significant experience in product marketing or developer-focused go-to-market roles within a SaaS environment
• Proven success in executing end-to-end launches for technical products
• Strong understanding of developer ecosystems, APIs, and technical platform concepts
• Ability to communicate complex technical concepts to both technical and non-technical audiences
• Data-driven approach to measuring adoption and launch effectiveness